AI is making investment scams easier than ever

The rise of AI-generated images and videos has made fraud easier than ever for scammers, as many imitate famous figures in finance to feign credibility. Last year fraudsters used the likeness of investor Steven Bartlett to lure unsuspecting victims.

Since then, similar scams that use the likeness of Bank of England governor Andrew Bailey, and Blackrock CEO Larry Fink, and others have been found.

A survey of fraud-management and financial crime prevention experts showed that AI is making fraud more difficult to deal with.

Around 84% of respondents to the survey by BioCatch, said AI has increased the sophistication of fraud and scam schemes as deepfakes are becoming increasingly difficult to spot.

Jonathan Frost, director of global advisory for EMEA at BioCatch said: “Agentic AI is making fraud faster, more scalable, and harder to detect. Criminals will inevitably use AI, potentially leading to exponential growth in fraud.”

How to protect yourself from fraud

With fraud on the rise, there are steps you can take to protect yourself. These include:

• Never give out your personal information to any organisation before you check they are legitimate. This includes your name, address, bank details, email, or phone number.
• Make sure your personal devices have up-to-date antivirus software so that any malware targeting you can be stopped before it does significant damage.
• Be conscious of phishing attempts where scammers send emails, texts, or phone calls pretending to be an organisation or individual that they are not. They often try to get you to give out your personal details or passwords. Common signs of a phishing message include grammatical errors, urgent language and suspicious-sounding email addresses or numbers.

If you think you have been a victim of fraud, contact your bank as soon as possible. You should also report the crime to Action Fraud.

To prevent yourself from becoming a victim, you should also remember the number 159 – a number you can dial if you get a suspecting call. It will direct you to your bank who can confirm if the caller is legitimate.